It’s nice to see recognition of the data and fundamentally, the measurability issue around B2B distribution here: Social Media Will Change B2B Distribution Channels | Social Media B2B.
2. Data Will Become Even More Important – I read many conversations on the web each day about marketing and growing businesses. It is often scary to me how many of those discussions fail to mention the importance of data. When it comes to product development and distribution for B2B companies, the future is about data. The internet and the social web have turned on a firehouse of data that has the potential to empower business decisions like never before. Data will help discover emerging markets and provide direct feedback from customers on the best methods of product distribution.
From FICO Spots Disturbing Trends in Consumer Credit Behavior – MarketWatch:
We’re identifying lending industry situations in FICO Score Trends that to our knowledge have never been seen before,” said Dr. Mark Greene, CEO of FICO. “Economic instability is creating unknown risk in lenders’ credit portfolios as well as counter-intuitive trends in consumer behavior.
Wowee.
From story AFP: Banking sector shows profits, but below trends: FDIC.:
The latest quarterly figures showed that federally insured commercial banks and savings institutions posted aggregate profit of 914 million dollars in the fourth quarter, a huge rebound from the 37.8 billion dollar net loss the industry sustained in the fourth quarter of 2008.
[snip]
The number of banks on the FDIC’s “problem list” rose to 702 from 552 on September 30. The total assets of “problem” institutions increased during the quarter to 402.8 billion dollars.
Forty-five banks failed during the fourth quarter, bringing the total number for the year to 140, the highest since 1992.
via Banking Profits and Problems.
Once again American Express Open makes the list and also HSBC. The story is at Examples of Successful B2B Social Media Marketing – Online Marketing Blog.
Recent Comments