Data in B2B Distribution and Marketing
It’s nice to see recognition of the data and fundamentally, the measurability issue around B2B distribution here: Social Media Will Change B2B Distribution Channels | Social Media B2B.
2. Data Will Become Even More Important – I read many conversations on the web each day about marketing and growing businesses. It is often scary to me how many of those discussions fail to mention the importance of data. When it comes to product development and distribution for B2B companies, the future is about data. The internet and the social web have turned on a firehouse of data that has the potential to empower business decisions like never before. Data will help discover emerging markets and provide direct feedback from customers on the best methods of product distribution.
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